Where branding, packaging, and illustration meet.

I’m Jelena Seničić, a packaging designer, brand designer and illustrator based in Belgrade, Serbia.

I help brands find their visual voice by bringing together branding, strategy, packaging and illustration into cohesive, distinctive brand experiences. Whether building a new identity from the ground up or evolving an existing one, the focus is on creating work that feels authentic, memorable and full of character.

Open to selected freelance, part-time, fractional and project-based collaborations with international brands, agencies and creative teams — from ongoing creative support to focused branding, packaging, visual identity and illustration projects.