A complete brand identity and product design project created from the ground up for Einklang, a lifestyle brand inspired by the calming relationship between people and nature. The project included brand strategy, logo design, visual identity, product design, packaging, illustration, iconography, and comprehensive brand guidelines, creating a cohesive brand experience built around balance, mindfulness, and everyday well-being.
Project Overview
Einklang was created as a lifestyle brand that encourages people to reconnect with themselves through moments of calm, nature, and mindfulness.
From the initial concept to the finished product, every element of the brand was developed as part of one cohesive visual language. The project included brand identity, product design, packaging, illustration, and supporting brand assets, all working together to create a calm, approachable, and emotionally engaging brand experience.
Inspiration & Concept
The concept was inspired by the restorative relationship between people and nature. The brand identity draws from natural forms, soft organic shapes, birds, leaves, and subtle references to the changing seasons, creating a visual language that feels calm, nurturing, and timeless. Rather than relying on decorative elements alone, every illustration, color, and graphic detail was designed to reinforce the brand’s central message—embrace your inner harmony.
Design Solution
The project evolved into a complete brand ecosystem, where every element—from the logo and illustration style to the product, packaging, and visual communication—was designed to work together as one cohesive experience. Custom illustrations, iconography, typography, and packaging were developed alongside the product itself, creating a flexible visual system ready to support future brand growth. The result is a flexible brand system that communicates calm, authenticity, and emotional connection while providing a strong foundation for future product expansion.
Every brand begins with curiosity. These early sketches capture the exploration behind Einklang’s visual identity, product form, and illustration style before they became a cohesive brand experience.
