The “Squeeze” packaging design project was developed for Freshly, an American brand making its debut in the dynamic Saudi Arabian market. Focused on garlic and ginger products, the packaging aims to capture their bold, intense flavors while reflecting a fun and energetic brand identity. The goal is to create an engaging design that resonates with the local audience while amplifying shelf appeal and consumer interaction.
Inspiration & Concept:
Inspired by the brand name “Squeeze” and its playful undertone, the design approach incorporates dynamic elements to embody the product’s zestful character. Yellow, as the brand’s core color, is complemented by a thoughtfully chosen palette of vibrant hues to evoke boldness and excitement. The design seeks to balance fun with functionality, ensuring it not only stands out but also connects with the vibrant culture of the target market.
Design Approach:
In a competitive spice food segment, the packaging serves as the initial touchpoint to attract and engage consumers. The design integrates Freshly’s joyous essence with a bold aesthetic to differentiate it on the shelves. Vibrant colors and lively graphics were chosen to communicate the dynamic flavor profile while emphasizing quality and freshness. By prioritizing visual impact, the “Squeeze” packaging creates a memorable brand identity and drives purchase intent, delivering a delightful culinary experience for consumers.
