NaturOils USA is an eco-friendly brand proudly created and produced in the USA, using all-natural ingredients. The project involved designing label concepts for their liquid soap line, with a focus on visually reflecting the brand’s commitment to natural, sustainable, and high-quality products.
Inspiration & Concept:
The inspiration for the label designs stemmed from the brand’s core values—nature, purity, and authenticity. Each soap scent is highlighted through custom watercolor illustrations that showcase the key ingredients. This approach emphasizes the natural benefits of the products while creating a visual language that feels organic and inviting.
Design Approach:
The design process blended traditional artistry with modern branding needs. Hand-drawn watercolor illustrations were chosen to provide an original and unique aesthetic, setting the brand apart from competitors. These illustrations not only enhance the packaging but also offer versatility for social media and marketing use, adding a refreshing and cohesive touch to the overall brand communication.
