Editorial brochure designed to introduce GORA Coffee to retailers and distribution partners. Combining bold typography, documentary photography, and the brand’s origin story, the brochure presents GORA as a modern coffee brand that challenges convention while remaining deeply connected to the people and places behind every bean.
Project Overview
Following the development of GORA Coffee’s packaging, the next step was to create a brochure that would introduce the young brand to retailers and store managers.
The objective was to communicate more than product specifications. The brochure needed to express the personality of the brand, highlight its Ethiopian origins, and position GORA as a confident newcomer with a distinctive point of view.
Inspiration & Concept
The concept was built around contrast.
Coffee is often presented through tradition and heritage. This brochure introduces those same values through a contemporary visual language that feels energetic, bold, and unexpected.
Large-scale typography becomes a storytelling device rather than simply a graphic element. Words such as “Coffee Disruptor” and “Impact @ Origin” work together with documentary photography to connect the product with the people, landscapes, and production process behind it.
Instead of separating information from emotion, the brochure allows typography, imagery, and storytelling to reinforce one another throughout the publication.
Design Solution
The brochure combines editorial composition with expressive typography to create a publication that immediately captures attention while remaining clear and informative.
A restrained layout gives oversized typographic statements room to breathe, while carefully curated photography documents every stage of the coffee’s journey—from cultivation and harvesting to processing and packaging. This balance between bold graphic design and authentic storytelling creates a publication that feels contemporary, trustworthy, and memorable.
The final design transforms a sales brochure into a brand experience, helping GORA communicate its values with clarity and confidence.
