Purpose of the site was to drive traffic to partner sites that generate worldwide insurance policy sales and to engage clients in need of pay-for-service medical or security evacuation from Haiti.
The target audience was anybody going to Haiti for work, missionary, research or touristic reasons as well as Haitians traveling out of Haiti for any reason.
Website needed to be clean, clear and austere to foster the image of financial strength and operational confidence, but respecting the authentic, gritty nature of traveling and working in Haiti.
