Premium Water filter

This project was slightly different from the others. It wasn’t a food product and it wasn’t just another home equipment piece. This water filter is actually more of the beauty product, so we needed to show off their premiums.

As the main requirement was to point on the material and quality, we decided to use partial UV glossy coating over the matte paper. We use it just on the metal objects, so they shined more and leave that touch&feel experience.

As it looked very good on the packaging, the client decided to redesign the manual book too, and use the same design and print direction.