Packaging and illustration design for the third Adeline Coffee collection, celebrating the cultural identity of single-origin coffees through original hand-drawn illustrations. Rather than focusing on geography, each package interprets the traditions, symbols, and visual heritage of its country of origin, creating a distinctive collection that combines storytelling with strong shelf recognition.
Project Overview
The third Adeline Coffee collection continued the brand’s illustration-led identity while introducing an entirely new creative concept.
Instead of repeating the visual language of previous editions, this collection explores the cultural character of each coffee origin through symbolic illustration. Every package tells a different story while remaining unmistakably part of the Adeline Coffee family, demonstrating how a brand can evolve through fresh visual ideas without losing its identity.
Inspiration & Concept
Coffee carries more than flavor—it carries history, traditions, and cultural identity.
This collection translates those qualities into illustration, replacing literal geographical references with symbolic imagery inspired by local art, mythology, architecture, and ornament. Each illustration was created specifically for its coffee origin, allowing every variety to develop its own personality while remaining visually connected through a shared illustrative style and consistent packaging system.
Design Solution
The packaging combines custom illustrations, restrained typography, and a consistent structural layout to create a flexible identity across multiple coffee origins.
Although some origins from previous collections reappear, every illustration was redesigned from a new conceptual perspective rather than repeated, ensuring that each edition contributes something unique to the evolving Adeline Coffee brand. The result is a packaging system that balances individuality with strong family recognition while demonstrating how illustration can continually refresh an established visual identity.
