The product is a substitute for sweet chocolate powder, and the idea was to create a packaging that will stand out from the other products on the market.
To be able to do that, we decided to create a simple, but premium look for the product, with a modern and clean design. Colors and typography are carefully chosen, so they will be in high contrast to each other and make the typography more visible on the shelf.
When we created the art direction it was easy to develop all the packaging sizes that client needed.