Frozen berries

It is always a pleasure to create packaging designs for healthy food. Lately, there are more and more small manufacturers around the world. Many of them support some great cause and bring innovations to the production process. CFruit is one of them. Located in Cape Town, the heart of the winelands, they support farming for a better life for all communities in the value chain. Sustainably grown and produced by locals, they create job opportunities for many people. By providing training, they ensure quality.

The idea was to show the juicy products on the packaging and also, to communicate a frozen concept through the background color – white. Modern packaging design that will be visible in the stores. Creativity, flexibility, and uplifting integrity are just some of the values we wanted to show through this design. As less is always more, clear and simple communication was a great guideline for this project.