Brochure, illustration, and loyalty program design for BizPliz, a workplace massage service that brings professional treatments directly into company offices. Custom illustrations, interactive print details, and a clear editorial structure transform an intangible service into an engaging and easy-to-understand customer experience.
Project Overview
BizPliz offers on-site massage services for companies looking to improve employee wellbeing and productivity.
The challenge was to explain an unfamiliar service in a way that felt approachable, informative, and visually engaging. Alongside the brochure, the project included a loyalty card system and promotional materials, creating a cohesive communication package for both new and returning clients.
Inspiration & Concept
The concept was inspired by the idea that services become easier to understand when people can visualize them.
Rather than relying on photography, custom line illustrations explain the equipment, treatment process, and customer journey with clarity and personality. A die-cut cover introduces an element of discovery, encouraging interaction before the brochure is even opened, while the fresh green palette reinforces ideas of health, energy, and wellbeing.
The result is an editorial piece that informs, reassures, and invites exploration.
Design Solution
The project combines illustration, editorial design, and print production to create a coherent communication system.
Consistent line illustrations appear throughout the brochure, loyalty cards, and promotional materials, establishing a recognizable visual language across every customer touchpoint. The structured layout balances information with generous visual space, making the service easy to understand while maintaining a contemporary and approachable personality.
The final concept demonstrates how thoughtful illustration and print design can transform a complex service into an accessible and memorable brand experience.
