A complete brand identity and product design project created from the ground up for Einklang, a lifestyle brand inspired by the calming relationship between people and nature. The project included brand strategy, logo design, visual identity, product design, packaging, illustration, iconography, and comprehensive brand guidelines, creating a cohesive brand experience built around balance, mindfulness, and everyday well-being.

Project Overview

Einklang was created as a lifestyle brand that encourages people to reconnect with themselves through moments of calm, nature, and mindfulness.

From the initial concept to the finished product, every element of the brand was developed as part of one cohesive visual language. The project included brand identity, product design, packaging, illustration, and supporting brand assets, all working together to create a calm, approachable, and emotionally engaging brand experience.

Inspiration & Concept

The concept was inspired by the restorative relationship between people and nature. The brand identity draws from natural forms, soft organic shapes, birds, leaves, and subtle references to the changing seasons, creating a visual language that feels calm, nurturing, and timeless. Rather than relying on decorative elements alone, every illustration, color, and graphic detail was designed to reinforce the brand’s central message—embrace your inner harmony.

Design Solution

The project evolved into a complete brand ecosystem, where every element—from the logo and illustration style to the product, packaging, and visual communication—was designed to work together as one cohesive experience. Custom illustrations, iconography, typography, and packaging were developed alongside the product itself, creating a flexible visual system ready to support future brand growth. The result is a flexible brand system that communicates calm, authenticity, and emotional connection while providing a strong foundation for future product expansion.

Every brand begins with curiosity. These early sketches capture the exploration behind Einklang’s visual identity, product form, and illustration style before they became a cohesive brand experience.

The post Einklang | Brand Development & Product Design appeared first on Creative Lemon.

Project Overview

Commissioned to mark the Museum’s anniversary and the 200th anniversary of Anastas Jovanović’s birth, this project required the development of a complete visual identity for a major museum exhibition. The work extended far beyond publication design, encompassing every printed communication element—from promotional materials to large-scale exhibition graphics—ensuring consistency across the entire visitor experience.

The challenge was to create a contemporary visual system that respected the historical significance of the subject while remaining accessible and engaging for modern audiences.

Inspiration & Concept

The identity was inspired by Jovanović’s own work.

Rather than introducing contemporary graphic gestures, the visual language draws directly from his original drawings, signature, and delicate ornamental line work. A restrained palette of black, warm grey, and off-white allows the historical material to remain central, while elegant typography and generous white space create a quiet, museum-like atmosphere throughout the printed materials and exhibition environment.

The result is a design system that supports the artefacts rather than competing with them.

Design Solution

The project brought together editorial design, exhibition graphics, and environmental communication into one coherent visual identity.

The catalogue, exhibition panels, large-format graphics, posters, and promotional materials all share the same visual language, allowing visitors to move seamlessly between printed publications and the physical exhibition. Careful attention was paid to hierarchy, readability, production, and installation, ensuring that the identity remained effective across formats ranging from books to architectural-scale graphics.

The final outcome demonstrates how thoughtful visual design can strengthen cultural storytelling while supporting curatorial content and enhancing the visitor experience.

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