A complete brand identity and product design project created from the ground up for Einklang, a lifestyle brand inspired by the calming relationship between people and nature. The project included brand strategy, logo design, visual identity, product design, packaging, illustration, iconography, and comprehensive brand guidelines, creating a cohesive brand experience built around balance, mindfulness, and everyday well-being.

Project Overview

Einklang was created as a lifestyle brand that encourages people to reconnect with themselves through moments of calm, nature, and mindfulness.

From the initial concept to the finished product, every element of the brand was developed as part of one cohesive visual language. The project included brand identity, product design, packaging, illustration, and supporting brand assets, all working together to create a calm, approachable, and emotionally engaging brand experience.

Inspiration & Concept

The concept was inspired by the restorative relationship between people and nature. The brand identity draws from natural forms, soft organic shapes, birds, leaves, and subtle references to the changing seasons, creating a visual language that feels calm, nurturing, and timeless. Rather than relying on decorative elements alone, every illustration, color, and graphic detail was designed to reinforce the brand’s central message—embrace your inner harmony.

Design Solution

The project evolved into a complete brand ecosystem, where every element—from the logo and illustration style to the product, packaging, and visual communication—was designed to work together as one cohesive experience. Custom illustrations, iconography, typography, and packaging were developed alongside the product itself, creating a flexible visual system ready to support future brand growth. The result is a flexible brand system that communicates calm, authenticity, and emotional connection while providing a strong foundation for future product expansion.

Every brand begins with curiosity. These early sketches capture the exploration behind Einklang’s visual identity, product form, and illustration style before they became a cohesive brand experience.

The post Einklang | Brand Development & Product Design appeared first on Creative Lemon.

Brand identity redesign for Second Line Brewing, an independent craft brewery based in New Orleans. Inspired by the city’s rich musical heritage, the new identity replaces a festival-specific symbol with a timeless visual language that celebrates rhythm, community, and the joyful spirit of New Orleans.

Project Overview

Second Line Brewing is a family-owned craft brewery deeply rooted in the culture of New Orleans. The objective was to redesign the brewery’s visual identity while preserving its local character and making it more versatile for packaging, merchandise, and future brand development.

The challenge was to create a logo that felt unmistakably connected to the city’s personality without relying on symbols associated with a single event or celebration.

Inspiration & Concept

The creative process began by exploring the brewery’s existing identity and its connection to Mardi Gras. Early concepts focused on the traditional umbrella—a recognizable symbol of New Orleans parades and celebrations. While visually engaging, it ultimately represented only one aspect of the city’s culture.

The concept evolved toward something more universal.

Music is the heartbeat of New Orleans, present in its streets, festivals, neighborhoods, and everyday life. That realization led to the drum becoming the central inspiration for the new identity—a symbol of rhythm, energy, and community that captures the spirit of the city beyond any single celebration.

Design Solution

The final identity combines expressive custom lettering with the circular silhouette of a drum, creating a logo that feels energetic, approachable, and unmistakably linked to New Orleans’ musical heritage.

The design is intentionally simple and adaptable, allowing it to work across beer labels, merchandise, digital platforms, and promotional materials while maintaining strong recognition. Supporting color variations ensure flexibility without compromising consistency, creating a visual identity capable of evolving alongside the brewery.

Rather than simply modernizing the existing logo, the redesign establishes a broader visual language—one that celebrates the culture, rhythm, and sense of community that define both Second Line Brewing and the city it calls home.

The post Second Line Brewing | A Rhythm Inspired Identity appeared first on Creative Lemon.

Following a successful career as a hairstylist working with fashion magazines and runway productions, Jill Turnbull launched her own line of professional hair care products. Built around carefully selected botanical ingredients and years of industry experience, the collection reflects a thoughtful approach to healthy hair care. More than six years later, the products remain part of the brand’s offering.

Project Overview

The goal was to create a premium packaging system that felt clean, modern, and timeless. Rather than competing for attention through decorative elements, the design relies on simplicity, refined typography, and a balanced visual hierarchy to reflect the quality of the formulations and the confidence behind the brand.

Inspiration & Concept

Growing up in Australia, Jill developed a deep appreciation for the ocean and its unique natural environment. The country’s coastline and coral reefs became the emotional foundation of the brand, while several of the ingredients were carefully selected for their natural origin and nourishing qualities. The visual identity was designed to capture this connection through a clean, calm aesthetic that evokes freshness, purity, and balance without relying on literal botanical imagery

Design Solution

The packaging combines minimalist typography with a restrained color palette to create a premium, timeless appearance. A consistent visual system unifies the product range while allowing the quality of the formulations and the brand’s story to remain at the forefront. The result is a sophisticated identity that reflects both professional expertise and a genuine respect for nature.

The post Jill Turnbull | Inspired by Nature, Perfected by Experience appeared first on Creative Lemon.

Brand identity and packaging design for Cano’s Botanicals, a plant-based wellness company launching its first CBD products. The visual identity replaces familiar cannabis imagery with a timeless botanical symbol, creating a flexible brand system designed to grow alongside an expanding product range.

Project Overview

Cano’s Botanicals was created as a new wellness brand with plans to expand beyond its initial CBD product line. The first launch included CBD oil and a massage roll-on, but the identity needed to support a much broader portfolio of plant-based products in the future.

The challenge was to create a recognizable botanical brand while avoiding the visual clichés that dominate the CBD category.

Inspiration & Concept

The concept began with a simple question:

How can a botanical brand communicate nature without relying on cannabis imagery?

Instead of using the familiar cannabis leaf, the identity is built around a simplified leaf symbol that represents growth, balance, and natural wellness in a broader sense. The geometric form creates a distinctive logo that feels contemporary and memorable while remaining relevant as the brand expands into new product categories.

The result is an identity that communicates trust, simplicity, and authenticity without depending on category stereotypes.

Design Solution

The packaging combines a restrained color palette, clean typography, and the botanical symbol as the primary visual element across every product.

Generous white space allows the identity to feel premium and uncluttered, while gold accents introduce a sense of quality and refinement. Consistent application of the logo across the labels and packaging establishes a cohesive visual system that can easily accommodate future products without requiring a redesign.

The final identity demonstrates how thoughtful branding can create differentiation not by adding more visual elements, but by reducing them to their essential form.

The post Cano’s Botanicals | Nature, Simplified appeared first on Creative Lemon.

Brand identity for CUPPA Catering Co., a mobile coffee catering service offering speciality coffee, canapés, and desserts for events. The identity is built around a distinctive seal-inspired logo and a flexible color system that allows multiple services to exist under one cohesive brand.

Project Overview

CUPPA Catering Co. specializes in mobile coffee catering for corporate events, weddings, and private gatherings. Alongside specialty coffee, the company also offers complementary food options, requiring a brand identity that could communicate multiple services while remaining instantly recognizable.

The objective was to create a memorable identity that feels professional, approachable, and easy to apply across both printed and digital touchpoints.

Inspiration & Concept

The concept was inspired by the idea of a quality seal.

Rather than developing separate visual identities for coffee, canapés, and desserts, a single circular logo became the foundation of the entire brand. Color variations distinguish the individual service categories while preserving immediate brand recognition, allowing the identity to grow without losing consistency.

The result is a flexible branding system that remains simple enough for everyday applications while communicating reliability and quality.

Design Solution

The identity combines a bold circular logo with warm, coffee-inspired colors and a restrained graphic language that reflects the company’s friendly and professional character.

The visual system extends naturally across stationery, promotional materials, digital assets, and event communication, ensuring a cohesive brand experience regardless of the touchpoint. Consistent typography, repeating coffee bean motifs, and carefully selected color accents reinforce recognition while allowing each service category to maintain its own subtle identity.

The final solution demonstrates how a simple, well-structured identity system can support business growth without increasing visual complexity.

The post CUPPA | One Brand, Three Experiences appeared first on Creative Lemon.