This Di Lupo wine label design actually was declined by the client, but we really like it, so it ends up in our portfolio. The reason for declining was that the overall look was too modern.
A few years later, we got the info that people are looking for this wine with this specific label as they saw it on the internet an like it very much. So, it must be that we designed it good, no matter the client didn’t accept it.
It was created as a sleeve label that covers the whole wine bottle.