Belle Air is a low-cost airline company. They wanted to promote their seasonal discount flights to Prague and Vienna. For that matter, they needed posters, billboards, city-lights, hangers, and flyers.
The idea was to promote the campaign like a go out with friends. You just need to choose do you want to go for a coffee in Vienna, or for a beer in Prague.
The campaign was launched in 2012. We were outsourced by advertising agency Idea+ communications from Belgrade, Serbia. Belle Air was their client at that moment.