Affinity bars are new protein bars, a healthy snack with 3 different flavors – mint chocolate, cookie dough, and peanut flapjack. The client already had a logo and triangle dynamic background as the element of branding.
We have done some research and realize that most of the energy bars have a black background or any similar dark color. So, we decided to go the other way – light, tasty and cheerful.
Besides the design for bars packaging, we also created a sample box that should be used in promotions and display box for the retail stores.